LIZHI's "Sunward Plan" Awarded One of the Best 10 Internet Charity Campaigns in Guangdong


On November 24th, the Guangdong Cyberspace Administration Office (“GCAO”) announced that LIZHI’s campaign "Sunward Plan", designed to support content creators with positive energy, had been selected as one of the Best 10 Internet Charity Campaigns in Guangdong. The campaign received widespread recognition for the positive messages it has spread and the outstanding performances it has achieved.



GCAO made the announcement at the wrap-up meeting for the program named 2020 Internet Charity Promotion Activities in Guangdong Province, which was hosted by GCAO, the Guangdong Provincial Committee for Guiding Cultural and Ethical Progress and the Communist Youth League Committee of Guangdong Province, co-organized by Guangdong Internet Society, and undertaken by ZAKER. The program has been carried out across the province, aimed to publicize positive charity models, encourage various communities to actively participate in internet public charity programs, and create a positive environment in the society.


Since the program was launched, a total of 206 charity projects, teams and communication campaigns have been collected for selection. LIZHI’s Sunward Plan stood out from all the projects and received the honor after three rounds of selection, including the initial selection by the experts of the judging committee, online display and voting, and then final review by the experts of the judging committee.

In order to make full use of its traffic to spread positive energy, LIZHI initiated the campaign Sunward Plan to support content creators that spread positive messages. By tilting the home page traffic toward those content creators and increasing the distribution of their content through algorithm, LIZHI has ensured the professionalism, normalization and premium quality of its dissemination of positive messages in its system.


A single spark can start a fire. Since LIZHI's launch of the Sunward Plan, a number of content creators have participated in it to spread positive stories, such as Uncle Fei, Beijing Bro, Talk Show Radio, and Mufeng Radio. Among them, Uncle Fei, a host with amyotrophic lateral sclerosis (ALS),  was selected as one of the “2019 Top 10 Good Netizen Stories in Southern Guangdong”, the “2019 Sunshine Host (China) in Online Performance (Livestreaming) ” and the "Touching Figure on the Internet” in the second quarter. In addition, LIZHI further collaborated with the Oral Communication Department of Jinan University to incubate a studio called “Sound Sea Studio” to explore a feasible path for university hosts.


Before Sunward Plan was selected as one of the Top 10 Internet Charity Campaigns in Guangdong, LIZHI had also been selected as one of the “Top 10 Apps in Guangzhou with Positive Energy” by the Guangzhou Internet Society, which is a great recognition of LIZHI's long-term commitment to positive values.

In the future, LIZHI will continue to implement the Sunward Plan, expand the pool of the hosts that spread positive stories, and encourage the creation of more content with positive energy.


LIZHI INC. is a leading online UGC audio community and interactive audio entertainment platform in China, with a mission to enable everyone to showcase vocal talent. The Company is aiming to bring people closer together through voices.

Since the launch of its LIZHI App in 2013, LIZHI has cultivated a vibrant and growing community encouraging audio content creation and sharing. Now LIZHI is an audio wonderland offering a wide range of podcasts and audio entertainment products and features, including audio live streaming and various interactive audio social products, empowering users to enjoy an immersive and diversified entertainment experience through audio. LIZHI envisions a global audio community – a place where everyone can create, share and connect with each other through voices and across cultures.

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