LIZHI Podcast Salon, hosted by LIZHI and Podcast Addict, was held in Beijing recently. The topic of this salon is "Breaking x Union", aiming to gather the power of the podcast industry, enterprises, and KOLs to break the current dilemma of content creators on the issue of content output, updates, and commercialization.
Oct 17th, LIZHI celebrated its 7th anniversary. Marco Lai, the Founder & CEO, expressed future expectations on the event, LIZHI will further empower audio through technology, develop innovative audio products, and explore new business models.
LIZHI launched the "2020 Chinese Valentine's Day – Unlimited Dog Food Plan" with ZIWI, the international pet food brand. Users sent podcasts about love stories on LIZHI App, then LIZHI donated dog food for stray dogs to the Amity Foundation and Laughter Angel Animal Care Center in the name of the content creators. This event reflects LIZHI's slogan, “Bring people closer together through voice”.
The experiences of cloud-learning and delayed 2020 College Entrance Examination were unique and unforgettable for students of the Class of 2020. LIZHI App and Didi teamed up to support candidates of the 2020 College Entrance Examination, and invited LIZHI content creators to cheer them up with podcasts. Students in Shenzhen can also take “LIZHI Taxi” to examination locations.
LIZHI is the first Chinese company to cooperate with Manabu Mizuno, creator of Kumamon. The new VI system released by LIZHI in January 2018 was designed by him as well. The VI system and the mascot Teki gained lots of attention in Manabu Mizuno's 2019 exhibition in Beijing. With the mission of "Designing A Design That People Like", LIZHI and Manabu Mizuno accomplished each other because of similar characteristics, as they completed a delightful cooperation which has also become another meaningful experience for Manabu Mizuno.
Walk into the warm-hearted LIZHI phone booth, listen to the lovely stories told by LIZHI content creators, and participate in the podcasting event of "Love in One".
LIZHI content creators of Talk Shows and Chinese Style were dressed in vintage Chinese style and performed as "LIZHI Youth Officials" at the KFC theme store "China Fashion LIVEHOUSE" in Guangzhou. They brought music performances, shared their personal stories and creatively recomposed songs in the event. Short videos for the event have been played over 1 million times on Douyin.
The event held by LIZHI and Mango TV met the demand of young people on Valentine's Day by using heart-warming entertainment audio content and creative features, helping young people express their feelings and solidify relationships. It also brought emotional interactions through voice, promoted high-quality expressions, and finally created an experiential marketing event with emotional resonance.
In response to Joy City's "Joy, up to Love" campaign, focusing on "love", LIZHI launched online and offline marketing events during the "Chinese Valentine's Day". "Love Letter in Audio" was set as auditory sensory clues and read by popular content creators on the platform.
Combine the "Voice" with "Kindness from Strangers", LIZHI launched a 48-Hour Good-Night Exchange Program. Send greetings to strangers and receive an audio clip from another user through the Good-Night Story Exchange System. LIZHI selected the most heart-warming goodnight stories from the messages in the backstage system to the "Goodnight Story Museum" podcast list. This event attracted 10 million fans, over 120,000 users said goodnight with each other, and reshaped the sense of urban bedtime rituals with voice.
LIZHI and NetEase News, which are the two platforms that understand young people the most, jointly held an event to combine the topic of Voice and Food for lonely modern people.
Use the voice postcard function to record and generate a voice postcard with a QR code and send it to the person who you have a crush on. Your voice is worthy of being treasured, and it will become an exclusive memory that will never be erased.
Generate your own voice ID card and know more about your voice characteristics. Send your voice ID card and make your special voice to be heard.
Audio on LIZHI App brings constant consolation to young people. The brand TVC (television commercial) warmly presents how audio has been integrated into every fragment of life in 24 hours, opening a wonderful world of fantasy for young generation.
LIZHI launched the "Chinese New Year Self-help Voice Pack". Facing the awkward questions from "annoying relatives", LIZHI content creators and well-known actress Huang Xiaolei offered help to teach users to cope with various anxiety during the Spring Festival.
"Voice Portrait Gallery" is a small experience house, which was built based on the concept of "You sound beautiful". This is the first time that LIZHI adopted a pop-up shop to bring offline audio-based social activities. At the same time, it is also the first pop-up store in China with the theme of audio. The ingenious combination of voice and appearance allow young people to experience the mysterious technology of "voice portrait", which arouses heated discussions and attracts countless eyeballs.
LIZHI Girl is the official image of LIZHI App, and the brand symbol of LIZHI. We set her personality and stories. Meanwhile we also apply LIZHI Girl in diversified scenes to create more peripheral products, such as LIZHI Girl New Year Theme emoji, LIZHI Girl Medal, Christmas Pillow, etc.
Teki is the mascot of the LIZHI brand, designed by Manabu Mizuno, the creator of Kumamon. Kumamon represents a gentle, humorous and powerful personality. He is a little bit clumsy, but he can stand up bravely at critical moments.