荔枝与POP MART泡泡玛特携手打造首个品牌播客

2021年02月04日

中国领先的在线用户原创内容音频社区与互动音频娱乐平台荔枝(NASDAQ:LIZI)宣布已与中国领先的潮流文化娱乐公司POP MART泡泡玛特达成合作,携手打造首个品牌播客。

 

荔枝播客是荔枝旗下的垂直类播客内容平台,以其高品质的精品播客内容吸引用户。通过与POP MART泡泡玛特的合作,荔枝将在荔枝播客上助力POP MART泡泡玛特的品牌播客触达更广泛的用户群体、提升品牌知名度。

 

荔枝的创始人兼CEO赖奕龙先生表示,“我们很高兴与POP MART泡泡玛特合作,共同打造荔枝播客平台上的首个品牌播客。品牌播客是一种全新的品牌推广方式,本次合作也是POP MART泡泡玛特通过多样化媒介以扩大品牌声量的新尝试。未来,荔枝期待能与更多企业和品牌合作,以高品质的精选播客内容吸引用户,助力企业触达更多用户、扩大品牌声量。”

 

赖奕龙先生认为,得益于音频与其他媒介相比的独特性,播客行业前景广阔。他表示,“我们相信,随着数字媒体越来越流行,播客在未来有充分的发展潜力,它可以成为学习、分享和表达的一种独特方式。与视频和文字相比,音频的适用场景更多样化,还可以应用到汽车等不同终端。荔枝已经与一些国内领先的汽车公司合作,将相关车载音频产品应用到各类汽车系统中,使用户在车载场景下也能收听到高质量的播客内容,获得沉浸式的音频收听体验。”

 


关于荔枝

荔枝是中国领先的在线UGC音频社区和互动音频娱乐平台,致力于让每个人都能展示声音才华,并在“用声音,在一起”的口号下,紧密连接用户与创作者。自2013年推出荔枝App以来,荔枝创建了一个充满活力和持续发展的音频社区,鼓励音频内容的创建和分享。如今荔枝已经成为了一个声音的乐园,提供多样的播客和音频娱乐产品,包括音频直播和各种交互式音频产品,使用户能够获得沉浸式的多样化音频娱乐体验。荔枝的愿景是成为一个全球性的音频社区——一个人人都可以通过声音创造、分享和联系彼此的地方。

 

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the Securities Exchange Commission. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.


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